- Analytics & Insights
See Exactly What's Working. Fix What Isn't.
Real-time member activity, engagement trends, and revenue impact — all in your admin dashboard.
Active Members
2,847
- 18%
Weekly Sessions
1,234
- +24%
Retention Rate
76%
- +24%
At-Risk Members
43
- -8%
6-Month Engagement Trend
- The Blind Spots
What You Can't See Is Costing You Money
Without analytics, venue managers make decisions based on gut feeling. The data tells a different story.
❌ Without Analytics
You don’t know which members are about to cancel
You can’t see which sports are growing or declining
Class popularity is based on instructor opinion, not data
You don’t know if your community features are being used
Churn surprises you — members leave without warning
✓ With Analytics
At-risk members flagged before they cancel
Sport-by-sport engagement trends visible at a glance
Class fill rates tracked automatically, week over week
Feature adoption rates show what’s working
Retention patterns reveal exactly where members drop off
Your Analytics Dashboard
Member growth, retention trends, sport breakdowns, and engagement metrics — all in one view.
Analytics Dashboard Screenshot
Product screenshot coming soon
Every Metric That Matters
From high-level KPIs to granular member behavior — your analytics dashboard covers it all.
Retention Trends
See month-over-month retention and identify at-risk segments.
Activity Volume
Games arranged, classes attended, messages sent, results logged.
Member Growth
Track new sign-ups, active members, and churn rates over time.
Conversion Metrics
See how QR scans convert to sign-ups and active participation.
Engagement Depth
Track how often members open the app, interact, and return.
Sport Breakdown
Understand which sports drive the most engagement and revenue.
- Trend Intelligence
Spot Patterns Before They Become Problems
Member Growth & Activity (Illustrative)
Members
Activity
Sport Engagement Breakdown (Illustrative)
- Tennis (32%)
- Football (28%)
- Gym (22%)
- Swimming (12%)
- Other (6%)
*All figures are illustrative
- Revenue Impact
Data-Driven Decisions Protect Revenue
Every cancelled membership costs your venue money. Analytics lets you see churn coming and act before it's too late.
Churn Prevention
If early detection prevents just 10 cancellations/year at $50/month avg membership:
= $6,000/year in saved memberships
Programming Optimisation
If analytics help improve class fill rates by 15% across 20 classes/week with 12 spots at $8/head:
= $7,488/year in improved class revenue
*Illustrative figures — actual impact depends on venue size
Prevent Churn
Identify at-risk members showing declining engagement patterns. Reach out proactively before they cancel.
Optimize Programming
See which classes are full, which are declining, and where demand is growing. Allocate resources to what's working.
Prove Community ROI
Quantify the impact of social features on retention. Show stakeholders that community engagement drives longer memberships.
- Retention Alerts
Catch At-Risk Members Before They Leave
The system identifies members showing signs of disengagement — reduced app opens, fewer games, declining class attendance — and alerts you before they cancel.
- Declining visit frequency detection
- Reduced app engagement flags
- No activity for X days alerts
- Segment-based risk scoring
⚠ At-Risk Members
High
James K.
No activity for 18 days
Medium
Laura M.
Class attendance dropped 60%
Medium
Tom B.
App opens down from 5/wk to 1/wk
Low
Sarah P.
Game frequency reduced by 30%
- Inactive Member Detection
Automatically Flag Inactive Members
The system tracks login activity and engagement. If a member has no activity for a defined number of days, they're automatically categorised as Active, At-Risk, or Inactive.
Member Status Breakdown (Illustrative)
*Illustrative data
How It Works
Active
Regular logins and activity within the last 7 days
At-Risk
No activity for 8-21 days — engagement declining
Inactive
No activity for 22+ days — high churn probability
Admin Dashboard View
247
Total Inactive
420
At-Risk
Per member
Last Activity
Helps identify members who are dropping off — so you can intervene before they cancel.
- Game Frequency
Track How Often Each Member Plays
Games per member per week and per month — helping you identify highly active players, low-activity members, and those at risk of dropping off.
Member Distribution by Weekly Game Frequency (Illustrative)
*Illustrative data
Highly Active
Members playing 6+ games/week — your power users driving community engagement
320 members
Moderate Activity
Members playing 1-5 games/week — engaged but have room to grow
1,470 members
At Risk (0 games)
Members playing zero games — high risk of cancellation without intervention
247 members
- Sport Analytics
Sport Popularity Engagement Breakdown
Understand which sports are most played, which are growing, and which are declining — so you can optimise programming and scheduling.
Total Games Per Sport (Illustrative)
Most Played
Tennis — 1,240 games
Least Played
Swimming — 290 games
Sport-by-Sport Monthly Engagement (Illustrative)
- Tennis +72%
- Football +20%
- Padel +144%
- Badminton +36%
*All figures are illustrative — helps understand demand, improve programming, and schedule optimally
- Insight → Action
Data That Drives Decisions
Every insight links to a clear action — so you always know what to do next.
Insight
Tennis activity up 40%
Action
Add more court availability during peak times
Insight
18 members at risk of leaving
Action
Send targeted re-engagement campaigns
Insight
Spin class 95% full every week
Action
Add a second session or increase capacity
Analytics Works Best With
Analytics provides the intelligence. These tools provide the action.
Admin Dashboard
Act on analytics insights directly — manage members, adjust programming, and monitor performance.
Increase Retention
Learn how community-driven retention strategies — informed by analytics — keep members paying longer.
Analytics FAQs
Member growth, retention rates, activity volume (games, classes, messages), sport-by-sport engagement breakdowns, at-risk member identification, feature adoption rates, and conversion metrics from QR scan to active participation.
Yes. All analytics data — including member growth, retention, engagement breakdowns, and at-risk alerts — is accessible directly within the admin panel. You can review everything you need at a glance without needing to export.
The system monitors engagement patterns — app opens, game frequency, class attendance, and message activity. When a member's engagement drops below their historical norm, they're flagged as at-risk so you can intervene before they cancel.
Yes. All analytics data is aggregated and only accessible to venue administrators. Individual member data is protected and never shared with third parties. The platform complies with data protection standards.