Last Updated: 30th March 2026

Privacy Policy

1. Who We Are

This Privacy Policy explains how Apps Leisure Ltd (“Apps Leisure”, “we”, “us”, or “our”) collects, uses, stores, and protects personal information when you visit our website, use our platform, or interact with our services.

Apps Leisure provides white-label software applications and digital solutions for sports clubs, leisure centres, and other organisations. Our platform enables businesses to provide their own branded applications and services to their customers and members.

Apps Leisure Ltd
Company Number: 15517636
ICO Registration Number: ZC211176
Website: https://appsleisure.com
Email: [email protected]

Registered address:
Claremont Crecent, 
Southampton.
SO15 4GQ

2. Data Controller and Data Processor

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Apps Leisure may act in different capacities depending on how personal data is processed.

2.1 Apps Leisure as Data Controller

Apps Leisure acts as the Data Controller for personal information collected directly from individuals, including:

  • Website visitors
  • Potential customers
  • Business contacts
  • Account holders
  • Individuals contacting us for support or enquiries

This includes information we collect to manage our business operations, provide support, communicate with customers, improve our services, and market our products.

2.2 Apps Leisure as Data Processor

Where a sports club, leisure centre, or organisation uses an Apps Leisure application to manage their own customers or members, that organisation is generally the Data Controller for their users’ personal information.

Apps Leisure acts as a Data Processor, processing personal data only on behalf of the organisation and according to their instructions.

The organisation using the Apps Leisure platform is responsible for:

  • Determining why and how their customers’ data is processed
  • Providing their own privacy notices where required
  • Obtaining appropriate consent where necessary
  • Ensuring compliance with applicable data protection laws

Apps Leisure processes this information only to provide and maintain the platform services.


3. Information We Collect

We may collect the following categories of personal information.

3.1 Information You Provide

When you contact us, create an account, or purchase our services, we may collect:

  • Name
  • Email address
  • Telephone number
  • Business name
  • Business address
  • Account information
  • Billing information
  • Information provided through enquiries or support requests

3.2 Information Collected Automatically

When you visit our website or use our services, we may automatically collect information such as:

  • IP address
  • Browser information
  • Device information
  • Website usage information
  • Pages visited
  • Interaction with our website

This information may be collected through analytics and tracking technologies.

3.3 Information Processed Through Customer Applications

Where Apps Leisure provides software applications for clubs and organisations, the organisation operating the application determines what information they collect from their own customers.

Depending on how the organisation configures their application, this may include:

  • Names
  • Email addresses
  • Contact details
  • Membership information
  • Booking information
  • User activity information

Apps Leisure processes this information only on behalf of the relevant organisation.


4. How We Collect Information

We collect information through:

  • Information you provide directly to us
  • Use of our website and services
  • Cookies and similar technologies
  • Third-party services such as analytics and advertising providers
  • Business communications and enquiries


5. How We Use Your Information

We use personal information for the following purposes:

  • Providing and maintaining our services
  • Creating and managing accounts
  • Processing subscriptions and payments
  • Responding to enquiries and providing customer support
  • Managing contractual relationships
  • Improving our products and services
  • Analysing website and platform usage
  • Monitoring security and preventing fraud
  • Sending relevant marketing communications where permitted
  • Managing business operations
  • Complying with legal obligations
  • Managing potential business transfers, mergers, acquisitions, or restructuring


6. Legal Basis for Processing Personal Information

Under UK GDPR, we rely on the following lawful bases:

Consent

We may process personal information where you have provided consent, such as certain marketing communications or optional tracking technologies.

You may withdraw consent at any time.

Performance of a Contract

We process personal information where necessary to provide services you have requested, including supplying software subscriptions and managing customer accounts.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, including:

  • Responding to enquiries
  • Providing customer support
  • Improving our services
  • Maintaining security
  • Preventing fraud
  • Managing business operations

Legal Obligations

We may process information where required to comply with legal or regulatory obligations.


7. Marketing, Analytics and Advertising

We use third-party services to help us understand website usage, measure marketing performance, and improve our services.

These services may include:

  • Google Analytics 4
  • Meta Pixel

These providers may collect information such as:

  • Cookie identifiers
  • Device information
  • IP address
  • Website interactions
  • Browsing activity

This information helps us:

  • Measure advertising effectiveness
  • Understand visitor behaviour
  • Improve our marketing campaigns
  • Provide more relevant advertising

Further information about cookies and managing preferences is available in our separate Cookie Policy.


8. Sharing Your Information

We may share personal information with trusted third parties where necessary to provide our services.

These may include:

Payment Providers

We use third-party payment providers, including:

  • Stripe
  • PayPal

Payment information is processed securely by these providers. Apps Leisure does not store complete payment card details.

Service Providers

We may use third-party providers for:

  • Hosting
  • Infrastructure
  • Security
  • Analytics
  • Communication services

These providers process information only as necessary to provide their services.

Legal Requirements

We may disclose information where required by law, regulation, legal proceedings, or governmental authorities.

Business Transfers

We may share information as part of a merger, acquisition, sale, or transfer of business assets.

We do not sell personal information to third parties.


9. International Data Transfers

Because Apps Leisure operates internationally, personal information may be processed outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are implemented, including:

  • UK adequacy regulations where applicable
  • Standard Contractual Clauses
  • Appropriate contractual protections with service providers


10. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy.

We consider:

  • The purpose for processing the information
  • Legal and accounting requirements
  • Our legitimate business needs
  • Security requirements

When information is no longer required, it will be securely deleted or anonymised where possible.


11. Your Data Protection Rights

Under UK GDPR, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your information
  • Request restriction of processing
  • Object to certain processing activities
  • Request transfer of your information where applicable
  • Withdraw consent where processing relies on consent

To exercise your rights, contact:

[email protected]

We will respond in accordance with applicable data protection laws.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO):

https://ico.org.uk


12. Children’s Privacy

Apps Leisure does not knowingly target children as direct users of our services.

Where a club, leisure centre, or organisation uses an Apps Leisure application to provide services to children, that organisation is responsible for ensuring appropriate consent and compliance with applicable children’s privacy laws.

If we become aware that personal information has been collected improperly, we will take appropriate steps to address the issue.


13. Security of Information

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

However, no internet transmission or electronic storage method can be guaranteed to be completely secure.


14. Links to Other Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of external websites and recommend reviewing their privacy policies before providing personal information.


15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

Any updates will be published on this page with a revised date.


16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact:

Apps Leisure Ltd
Company Number: 15517636
ICO Registration Number: ZC211176

Email: [email protected]

Website: https://appsleisure.com